communication &
public relation
We’re in the middle of communication revolution, created by technology, but driven by human behavior. As we become over-burdened with information, our minds seek to simply, to categorize and to protect ourselves from stimulus overload. We position everything we encounter that is new, and rarely change that perception after our initial decision.
Therefore, owning a space in the mind of your audience requires a holistic methodology and both:
1. TRADITIONAL MARKETING
OR, “Public Relation: The professional maintenance of a favorable public image of a company, organization or a person of note”
- Yearly communications planning
- Development of communications plans for your upcoming events, campaigns, launches
- Develop and manage the PR calendar
- Speeches
- Press Releases
- Statements
- Q&As
- Features
- Talking points
- Media fact sheet
- Media fact sheet
- Management and maintenance of UAE media database including media relationship management
- Arrange for media kits, media invites (where applicable) and on-ground support
- Arranging and attending interviews
- Handling media center
- Support media on-ground,handling registration
- Drafting, inviting/following up with all UAE-based media to attend events
2. DIGITAL MARKETING
- Planning & Strategy Development
- Campaigns and activations plans
- Develop and manage SM calendar
- Content development and production
- Bilingual Content production for Facebook, Twitter, Instagram, LinkedIn (En/Ar)
- Community management
- Influencer management (identification, management, briefing and reporting)
- OTG social coverage